Club Scale

One Google strategy for home service businesses. Paid and organic, done properly.

"Can't recommend Milo highly enough. He has transformed my external cleaning business."
Simon, Pure Vision Cleaning Solutions

Businesses that trust Club Scale

Every figure on this site comes from a live campaign we are running right now. Every screenshot, every review, every lead count. Nothing here is a case study we borrowed from someone else.

AS Plumbing and Heating
Boyson Construction
Safarik Interiors
Pure Vision
Gold Flame
AS Plumbing and Heating
Boyson Construction
Safarik Interiors
Pure Vision
Gold Flame
DI Groundworks
Windows & Moore
MRS
Aqua
DI Groundworks
Windows & Moore
MRS
Aqua
How it works

One simple system, done properly

We do not do Meta, we do not do social media management, and we do not sell you a bit of everything. We make you the business people find and trust when they search Google for the jobs you want.

Multiroom Solutions website
01

Build trust and look established

  • A website that positions you as the expert in the jobs you actually want, not a list of everything you can do.
  • Built to create trust before anyone picks up the phone. The goal is simple: they are sold before they even send the enquiry.
  • Designed properly by our in-house designer. No templates, no AI generated images, no stock photos of people in hard hats. There is no point paying for clicks that land somewhere that was never going to convert them.
Campaigns
CampaignsDraftsSettings
Conversions
16
Cost / conv.
£30.20
Cost
£483.20
Pure Vision Cleaning Solutions Google Business Profile
02

Traffic

  • Google Ads targeting the exact jobs you want, watched closely so none of your budget leaks into searches that were never going to buy.
  • Your Google Business Profile ranked higher in local search, bringing in leads you never pay for.
  • The organic side compounds month on month, so it gets stronger and cheaper the longer it runs. With both running, you are not missing anyone searching for what you do.
Leads
  • Darren WhitfieldBoiler installationNew
  • Sophie HardingBoiler serviceBooked
  • Ian McAllisterFull system upgradeQuoted
  • Rachel NobleRadiator replacementBooked
  • Tom BeresfordBoiler repairChasing
Text message

New lead: Darren Whitfield, boiler installation, Kingsthorpe NN2.

Worcester Bosch combi quoted, replacing an old back boiler. Wants it done before the end of the month. 07700 900482.

now

03

A proper system

  • There is no point generating leads if you miss them coming in and they all end up buried in an email inbox.
  • Every lead lands in our system, to be tracked and managed properly. 
  • Every lead gets a text within seconds telling them the enquiry has landed and when to expect a call. This way they're not wondering if the enquiry even landed and less likely to contact competitors. 
  • You get a text too, so it gets seen and you can get on it fast.
  • Leads arrive pre-qualified, with questions set by you, so you know the ins and outs of the job before it reaches you. 
  • Our system automatically chases leads that do not respond. Reviews get requested automatically and new reviews get responded to automatically. 
Campaign activityLast 30 days
  1. Mon 24 Nov

    23 negative keywords added, wasted spend cut

  2. Thu 20 Nov

    Landing page headline tested against the original

  3. Mon 17 Nov

    Report sent

  4. Thu 13 Nov

    Budget shifted towards boiler installation searches

  5. Mon 10 Nov

    Strategy call

December 10

Call booked

Monthly strategy call confirmed

04

The partnership

  • Continuous and meticulous refinement of the whole system.
  • Reporting and breakdowns every two weeks.
  • Monthly strategy calls.

One business per area. Strict.

We build all of this to make you the go-to in your area, so it would make no sense to then go and do the same for the business down the road. One industry, one area, one client. You never have to worry about us helping your competition.

Once your area is taken, it is taken.

Live campaigns

Some numbers from our clients

Northants Electrical website
Campaigns
CampaignsDraftsSettings
Conversions
16
Cost / conv.
£30.20
Cost
£483.20
01/04

Northants Electrical

16 leads in 3 weeks

11 of those were EV charger enquiries, which is the work they were trying to win. Six jobs closed and their initial investment was paid back inside two weeks.

01/04

Northants Electrical

16 leads in 3 weeks

Northants Electrical website
Campaigns
CampaignsDraftsSettings
Conversions
16
Cost / conv.
£30.20
Cost
£483.20

11 of those were EV charger enquiries, which is the work they were trying to win. Six jobs closed and their initial investment was paid back inside two weeks.

Read the full story
Pre-qualification

You know the job before you pick up the phone

Most agencies count a name and a number as a lead. We over-qualify every enquiry, so what lands on your phone already tells you what the job is, where it is, and what they are expecting to spend.

If you are sick of ringing round tyre kickers, this is the part that fixes it.

Club Scale Leads

New lead from your Google Ads campaign

James Whitmore

07700 900318

Job: Garage conversion

Location: Duston, Northampton

Property: Semi detached

Budget: £15,000 to £25,000

Timescale: Within 3 months

now

Pure Vision Cleaning Solutions website
Pure Vision Cleaning Solutions Google Business Profile

"Can't recommend Milo highly enough. He has transformed my external cleaning business with new website, branding, Google reviews and excellent use of AI. Milo is always on hand to help if I have any questions and is always happy to change things around if needed. I look forward to working with him as my business continues to expand." Simon, Pure Vision Cleaning Solutions

No ad spend

Leads you never pay for

Google Ads gets you in front of people this week. Your Google Business Profile gets you in front of them for years, and you never pay per click for any of it. Done properly, it compounds every single month.

Pure Vision Cleaning Solutions

18 to 22 leads a month, no ad spend

Pure Vision came to us with no website and no Google presence, running entirely on word of mouth. We built the site and the Google Business Profile from scratch, and using the review system and their existing customers they passed 100 reviews in the first six weeks. For the last three months they have consistently taken between 18 and 22 enquiries a month, all organic.

Sites built to do a specific job

We are not here to make a site look pretty. Every site is built to position the business as established and as the expert in exactly what they do.

Martin & Karl Heating website

Heating and plumbing

AAshley Lewis
★★★★★2 months ago

Top bloke! He provided a fast turnaround and helped my company build an interactive, user friendly website. Highly recommend

Safarik Interiors website

Interior fit-out

ZZdenek Safarik
★★★★★5 months ago

Great experience working with Milo. He was professional, easy to communicate with, and delivered a modern site on time. Highly recommend.

Dream Construction website

Construction

EEmil Todorov
★★★★★5 months ago

Milo approach me in a very professional way hence I took advantage of his service. He is very proactive and genuinely try to help and advise. Good service and end product. Highly recommended

What we offer

Two ways to work together

The Foundation System

The groundwork. A website that makes you look established, a backend that catches every enquiry, and your Google Business Profile set up and managed properly.

What you get
  • A new website built around the jobs you want
  • A backend that captures every lead
  • Instant text-back to every enquiry
  • Google Business Profile optimised and managed
  • A monthly Google Business Profile report
Who it's for

Businesses that are not ready for paid ads yet but want to look established and start pulling in organic leads.

The Full Scale System

The complete paid and organic system for bringing in the right work consistently through Google.

What you get

Everything in the Foundation System, plus:

  • Google Ads campaigns built and managed
  • Dedicated landing pages for the jobs you want most
  • Automated follow-up that chases every lead
  • Pre-qualification, so you know the job before you call
  • Automated review requests and replies
  • Reporting every two weeks and monthly strategy calls
Who it's for

Businesses actively looking to grow, who want more of the right work coming in consistently and have the capacity to take it on.

Milo, founder of Club Scale

You deal with me

I am Milo, and I run Club Scale. I take every call personally, I build every campaign, and I am the person you message when you need something.

There is no account manager, no ticket system and no junior learning on your account.

Free Growth Roadmap

Get a free, actionable roadmap for your business

Come on a call with Milo. We'll go through your business properly, then send you a simple action plan built around you. Work with us or not, it's yours to keep.

Sent within 48 hours of your call

Your Growth Roadmap

  • Where your business is now and what's holding it back
  • The exact steps to get more of the work you want, in order
  • What to do on Google first, and what to ignore for now
  • What to prioritise based on your budget and capacity

BonusFree Google Business Profile video. A 20-minute walkthrough sent the moment you book, so you can start straight away.

  1. 1. Answer a few questions
  2. 2. Book a call with Milo
  3. 3. Get your roadmap within 48 hours
Step 1 of 7

What's your trade?

We've seen it all. We work across lots of different trades, from businesses just getting started to large national companies. On the call we can show you exactly what's working for businesses like yours.