Google marketing for plumbing and heating

We make you the go-to plumbing and heating business on Google

We help you get more work, and better work, through Google. Paid and organic campaigns that make you the obvious choice in your area, built into your business so the leads keep coming without relying on word of mouth or lead sites.

Free Growth Roadmap: book a call with Milo and get a simple action plan for your business within 48 hours. Yours to keep, whether we work together or not.

Step 1 of 6

What area do you cover?

We only work with one business per trade in each area. We'll check we're not already working with someone near you.

How it works

One simple system, done properly

We do not do Meta, we do not do social media management, and we do not sell you a bit of everything. We make you the business people find and trust when they search Google for the jobs you want.

Build trust and look established

A website that positions you as the expert in the jobs you actually want, not a list of everything you can do.
Built to create trust before anyone picks up the phone. The goal is simple: they are sold before they even send the enquiry.
Designed properly by our in-house designer. No templates, no AI generated images, no stock photos of people in hard hats. There is no point paying for clicks that land somewhere that was never going to convert them.

Campaigns

CampaignsDraftsSettings

Conversions

Cost / conv.

£30.20

Cost

£483.20

Traffic

Google Ads targeting the exact jobs you want, watched closely so none of your budget leaks into searches that were never going to buy.
Your Google Business Profile ranked higher in local search, bringing in leads you never pay for.
The organic side compounds month on month, so it gets stronger and cheaper the longer it runs. With both running, you are not missing anyone searching for what you do.

Leads

Darren WhitfieldBoiler installationNew
Sophie HardingBoiler serviceBooked
Ian McAllisterFull system upgradeQuoted
Rachel NobleRadiator replacementBooked
Tom BeresfordBoiler repairChasing

Text message

New lead: Darren Whitfield, boiler installation, Kingsthorpe NN2.

Worcester Bosch combi quoted, replacing an old back boiler. Wants it done before the end of the month. 07700 900482.

now

A proper system

There is no point generating leads if you miss them coming in and they all end up buried in an email inbox.
Every lead lands in our system, to be tracked and managed properly.
Every lead gets a text within seconds telling them the enquiry has landed and when to expect a call. This way they're not wondering if the enquiry even landed and less likely to contact competitors.
You get a text too, so it gets seen and you can get on it fast.
Leads arrive pre-qualified, with questions set by you, so you know the ins and outs of the job before it reaches you.
Our system automatically chases leads that do not respond. Reviews get requested automatically and new reviews get responded to automatically.

Campaign activityLast 30 days

Mon 24 Nov
23 negative keywords added, wasted spend cut
Thu 20 Nov
Landing page headline tested against the original
Mon 17 Nov
Report sent
Thu 13 Nov
Budget shifted towards boiler installation searches
Mon 10 Nov
Strategy call

December 10

Call booked

Monthly strategy call confirmed

The partnership

Continuous and meticulous refinement of the whole system.
Reporting and breakdowns every two weeks.
Monthly strategy calls.

One business per area. Strict.

We build all of this to make you the go-to in your area, so it would make no sense to then go and do the same for the business down the road. One industry, one area, one client. You never have to worry about us helping your competition.

Once your area is taken, it is taken.

Live campaigns

Results from heating businesses we work with

See all case studies

Campaigns

CampaignsDraftsSettings

Conversions

Cost / conv.

£20.24

Cost

£586.96

01/02Google Ads

Gold Flame

29 leads in 3 weeks

Cost per conversion £20.24.

Read the full story

01/02Google Ads

Gold Flame

29 leads in 3 weeks

Campaigns

CampaignsDraftsSettings

Conversions

Cost / conv.

£20.24

Cost

£586.96

Cost per conversion £20.24.

Read the full story

See all case studies

Businesses that trust Club Scale

Every figure on this site comes from a live campaign we are running right now. Every screenshot, every review, every lead count. Nothing here is a case study we borrowed from someone else.

Pre-qualification

You know the job before you pick up the phone

Most agencies count a name and a number as a lead. We over-qualify every enquiry, so what lands on your phone already tells you what the job is, where it is, and what they are expecting to spend.

If you are sick of ringing round tyre kickers, this is the part that fixes it.

Club Scale Leads

New lead from your Google Ads campaign

James Whitmore

07700 900318

Job: Garage conversion

Location: Duston, Northampton

Property: Semi detached

Budget: £15,000 to £25,000

Timescale: Within 3 months

now

What we offer

Two ways to work together

The Foundation System

The groundwork. A website that makes you look established, a backend that catches every enquiry, and your Google Business Profile set up and managed properly.

What you get

A new website built around the jobs you want
A backend that captures every lead
Instant text-back to every enquiry
Google Business Profile optimised and managed
A monthly Google Business Profile report

Who it's for

Businesses that are not ready for paid ads yet but want to look established and start pulling in organic leads.

Get my free roadmap

The Full Scale System

The complete paid and organic system for bringing in the right work consistently through Google.

What you get

Everything in the Foundation System, plus:

Google Ads campaigns built and managed
Dedicated landing pages for the jobs you want most
Automated follow-up that chases every lead
Pre-qualification, so you know the job before you call
Automated review requests and replies
Reporting every two weeks and monthly strategy calls

Who it's for

Businesses actively looking to grow, who want more of the right work coming in consistently and have the capacity to take it on.

Get my free roadmap

Sites built to do a specific job

We are not here to make a site look pretty. Every site is built to position the business as established and as the expert in exactly what they do.

Martin & Karl Heating

Heating and plumbing

AAshley Lewis

★★★★★2 months ago

Top bloke! He provided a fast turnaround and helped my company build an interactive, user friendly website. Highly recommend

Safarik Interiors

Interior fit-out

ZZdenek Safarik

★★★★★5 months ago

Great experience working with Milo. He was professional, easy to communicate with, and delivered a modern site on time. Highly recommend.

Dream Construction

Construction

EEmil Todorov

★★★★★5 months ago

Milo approach me in a very professional way hence I took advantage of his service. He is very proactive and genuinely try to help and advise. Good service and end product. Highly recommended

See all website builds

You deal with me

I am Milo, and I run Club Scale. I take every call personally, I build every campaign, and I am the person you message when you need something.

There is no account manager, no ticket system and no junior learning on your account.

Free Growth Roadmap

Get a free, actionable roadmap for your business

Come on a call with Milo. We'll go through your business properly, then send you a simple action plan built around you. Work with us or not, it's yours to keep.

Sent within 48 hours of your call

Your Growth Roadmap

Where your business is now and what's holding it back
The exact steps to get more of the work you want, in order
What to do on Google first, and what to ignore for now
What to prioritise based on your budget and capacity

BonusFree Google Business Profile video. A 20-minute walkthrough sent the moment you book, so you can start straight away.

1. Answer a few questions
2. Book a call with Milo
3. Get your roadmap within 48 hours

We've seen it all. We work across lots of different trades, from businesses just getting started to large national companies. On the call we can show you exactly what's working for businesses like yours.